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July 19, 2011

State tourism office works through budget cuts

Holiday World has been a strong performer, however

INDIANAPOLIS — The economic downturn has caused at least one state — Washington — to close its tourism office, and it has caused other states to cut funding for their tourism departments.

Brian Blackford, communications director for the Indiana Office of Tourism Development, said the department’s budget has decreased to one third its previous amount — from $4.8 million to $1.9 million — over the past few years.

Blackford said despite this $2.9 million cut, there are no plans to shut down the department.

“We’ve weathered the storm,” Blackford said.

He said the tourism office has survived because it has found creative ways to save money.

“We’ve been tightening our belts like everyone else. The Office of Tourism has creatively stretched every dollar to more with less,” he said. “Here in Indiana, we work hard to stretch taxpayers’ dollars to help promote tourism.”

Last year, efforts to promote tourism resulted in 6.2 million visitors and about $10 billion in revenue, according to the department. Tourism also has helped to create about 250,000 jobs.

The tourism department generates private revenue, currently totaling $1.8 million, and works with state agencies, local partners and small businesses to promote tourism.

Holiday World and Splashin’ Safari, located in Santa Claus, is one of the private businesses that works with the department. Holiday World employs 80 full-time employees and 2,100 seasonal employees.

Paula Werne, director of public relations for Holiday World, said the park has been affected by the budget decreases.

“It has put a small pinch on our ability to reach out to people, especially through television commercials,” Werne said.

She said Holiday World has been able to keep advertising through other methods.

“Despite a tough economy that has certainly provided many challenges to a lot of businesses, we’ve found some bright spots in tourism,” Blackford said.

Blackford said the tourism office has seen a trend of Hoosiers vacationing within Indiana.

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